FRESH RAGS x SAUCONY GRID WEB "Manatee"
CREATIVE DIRECTION & DESIGN - FOOTWEAR DESIGN, APPAREL DESIGN, PHOTOSHOOT DIRECTING, LOOKBOOK / PHOTO EDIT SOCIAL MEDIA ROLLOUT / PROJECT IDENTITY
The focus of this project was to take the absolute beauty of the Florida Springs, and bring them into a full range collaboration between Florida boutique FRESH RAGS and footwear brand Saucony Originals.
The project features Footwear, Apparel and Accessories. We had the pleasure of also taking on the collaboration pieces within the capsule such as New Era, Anthony Bayshore and SMC (Save the Manatee Club)
PHOTOGRAPHY BY: JUSTIN BUTTS FILM